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ABN: 93724951852

© 2023 by Intitular Creative Collective. 

EGOCIDE

We chat to Corey Edison, creator and founder of Toronto Clothing Label, EGOCIDE. Experimenting with with loud, collage art, turning clothing into art and heads at the same time!

One of Intitular Creative's favourite labels! 

All Photos By Melissa Jimenez

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Tell me the purpose of EgoCide?​

Egocide started as an experiment. I wanted to see a local brand that was focused on merging art and clothing. Obviously, all clothing is art, but a lot of the time you see very text-based graphics gain a lot of traction, so I wanted to see if loud collaged art could also be digestible.

When did you start EgoCide?

I started Egocide in May of last year. I got a job at a cool print shop called Astro and they showed me the ropes and gave me access to equipment and I went from there. I was always making t-shirts with stencils and spray paint, but they helped learn how to do it properly.

Explain to me how EgoCide is DIY?

Egocide is DIY in the sense that I mainly do it all myself. There's no design team. It's not really a partnership. I design, source, ship and print all the clothing. If it's cut and sewn stuff I thrift, dye, sew, distress, yadda all myself. Decals? Hours in front of the T.V. peeling vinyl. It's just that punk ethos... nobody's gonna do it for you, so, do it yourself.

 

 

When did you decide you wanted to make Ego Cide completely DIY?

Egocide has and will always be made by these two hands. It's just what makes it authentic.

When you don't go to art school, you don't get showcased or make inside connections and you have to start at the bottom and figure it out yourself. So, it wasn't much of a choice... it's just what had to be done. I'm a creative broke boy that lives in Toronto and man... this city will eat you alive if you just sit on your ass.

How did you start? In a studio or your bedroom?

I started, out of my bedroom. I've been spray painting graphics onto t-shirts since I was 15 and Egocide is an extension of this graffiti crew my friend and I started in Newfoundland.

 

While people think it's short for ESKETIT and I want to wring those peoples necks ahaha! E.S.K.T. stands for Everybody Should Kill Themselves. It's a dark joke revolving around the concept of Egocide. The whole killing of your ego- that is the killing of yourself, but like the shitty self that you hate. The element of your disdain that should be eliminated. It's hard though..moms would be bummed..my mom would be bummed, so I had to make a friendlier name.

 

Tell me, how did you fit everything into your bedroom?

I'm blessed and have a big bedroom and apartment which is rare as fuck out here. So in the beginning, I had NOTHING. Like I would trace my design onto paper, the glue that to acetate sheets and hand-cut a stencil and then spray or like dab the graphic on.

 

As traction started to build I began buying pieces or asking for stuff for gifts. Currently, I have a sewing machine, vinyl cutter, 4 colour press, flash, and computer spread throughout my apartment. I just sacrificed the comfort of a home to have it look and feel like a studio. I eat and sleep surrounded by my work. There's no escape....hah.

Was it more motivating working from your Bedroom? 

Hell Nah. I still do it when I wanna just hang out and work in a more low key environment, but it's messy and claustrophobic feeling. I want that escape or like...stability that comes from leaving your house and going somewhere.

It just feels like I'm always surrounded by work and sometimes it makes me feel burnt out. All my cut and sew stuff is done out of my room tho, but when you're making grimier gear it helps keep you in that mindset. Shit is a paradox man, but it def humbles me. 

...this city will eat you alive if you just sit on your ass.

What is the music scene like where you are from? Is it collaborative?

Los Angeles is flooded with so many people trying to make it & so many that already have. It's super competitive here which I don’t like because my only competition is myself.

Unfortunately LA is boujee asf & everyone is too worried about themselves to work with anyone else, unlike me. I learned that the hard way being told no from mostly everyone I asked to collaborate with.

If it doesn’t benefit them in major ways they most likely won’t do it.  It’s many opportunities to make it out here but the distribution rate of people that can obtain them is like 2.5/200.

I know what you're wondering what’s the “.5” about because a lot of us get close enough to get our foot in the door & get known but don’t get invited back in the room. 

What is the hardest part about being in the music industry?

For me, the hardest part was knowing my art’s worth & standing firm in it. Everyone has an opinion but everyone doesn’t know what it took to create that piece. I have songs that inspire other artists to keep going & releasing no matter what your data shows, how many people are supporting you, or even you second guess your craft. Like “DFG” & “Lesser Then” 

What is the music scene like where you are from? Is it collaborative?

Los Angeles is flooded with so many people trying to make it & so many that already have. It's super competitive here which I don’t like because my only competition is myself.

Unfortunately LA is boujee asf & everyone is too worried about themselves to work with anyone else, unlike me. I learned that the hard way being told no from mostly everyone I asked to collaborate with.

If it doesn’t benefit them in major ways they most likely won’t do it.  It’s many opportunities to make it out here but the distribution rate of people that can obtain them is like 2.5/200.

I know what you're wondering what’s the “.5” about because a lot of us get close enough to get our foot in the door & get known but don’t get invited back in the room. 

What is the hardest part about being in the music industry?

For me, the hardest part was knowing my art’s worth & standing firm in it. Everyone has an opinion but everyone doesn’t know what it took to create that piece. I have songs that inspire other artists to keep going & releasing no matter what your data shows, how many people are supporting you, or even you second guess your craft. Like “DFG” & “Lesser Then” 

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