Artist / Designer Frederica Cella from Brescia, Italy shares how she came to creating custom clothing, enhance by her artistry skills! Painting on Louis Vuitton bag, Leather Jackets and Denim jeans, be inspired to create on anything!
I am a 29-year-old girl. I am a dentist and in my spare time I love to paint, I have always loved it. I'm also a volleyball player, I love travelling and learning about new cultures. As you can guess from the Instagram name (blonde with e was already busy), another of my great passions is food, especially carbohydrates, lasagna on top!
What inspires you as an artist?
Everything around me is a source of inspiration. An idea can arise while I'm walking on the street or standing at the traﬃc light, even before falling asleep.
I write down everything. Also, the person with whom I interact for the creation of a jacket or shoe is a source of inspiration: being able to interpret and then realise the idea of another person is a great satisfaction.
How long have you been painting for?
I have always had a passion for drawing and painting. During my school career, I have not been able to dedicate much time to it, but in the last 2 years, I have had the opportunity to resume doing what I have always loved.
Did you teach yourself these skills?
Yes, I am self-taught. I have never attended art schools or special courses. My course of study was purely scientific-medical. I look, I observe, I imagine and then I try, that's all. It's something in my hands, I wouldn't know how else to explain it.
What artist style do you consider yourself?
I don't think I have a reference style, I love experimenting and varying.
What do you love to paint?
Honestly everything from cartoons to food, from animals to geometric or abstract designs. Everything can be art.
When did you decide to paint onto clothing/accessories?
It all started about a year ago when my uncle asked me to draw his
shop logo on a pair of trousers (and I thank him again for that). Then I
tried on my denim jacket, posted it on my Instagram page and got very
positive feedback. Pandora's box was opened.
What do you love most about painting onto clothing rather than canvas?
I love the fact that people can wear my creations. I have the opportunity
to create something that comes from the imagination of the person
himself, his desire. I make it come true and, by designing clothes and
accessories, it is an extremely personal and inner and, at the same time
sharable art, which in some way characterises the person himself,
enriches him, defines his identity.
How do you want people to feel like then they are wearing one of your
I want them to feel special and unique, like my pieces. Nowadays, I see
a little personality and a lot of conformism. Why must we all be the same
and wear the same things, anonymous clothes that tell nothing about
What has been your favourite piece to create so far?
I think my favourite piece so far is the denim jacket of the Emperor's new groove, although I also love Van Gogh's converse or the last jacket I
created, in which I painted the cover of Welcome to the Machine by
However it isn’t really easy to choose, I love them all!!!
Have any pieces gone horribly wrong? Tell me a bit about it!
Fortunately no, I haven’t. I only had one small accident with a jacket.
I'm pretty impulsive sometimes, I don't do tests or stencils before, so I
immediately started drawing. The result I got wasn’t good enough so I
washed the jacket 4 times (the colours were already permanent) and I
made a sort of cover-up.
Fortunately, everything went smoothly.
Do you do this full time? If not, what else do you do?
It is currently my hobby, not my full-time job. In "real life" I'm a dentist. I
have always been very good at studying and I decided to follow a
scientific and then regret it, quite the contrary. it’s also thanks to my current job if I have time to devote to this passion of mine. I think I have found a balance finally.
What’s the hardest part about doing what you do?
When you do something you love, that makes you feel good, there is
What is the best part about doing what you do?!
The most beautiful thing is the possibility to express myself, to be
myself 100%, without compromise. Equally important is the satisfaction
and joy of the people when you give them a customised piece.
What’s the best advice you’ve received?
“Do what makes you feel good, regardless of the judgment or
expectations of others. You don't have to prove you're the best to
anyone, life is not a competition. Be happy, be you.”
Can you give some advice to someone wanting to be in the industry?!
I don't think I'm part of this industry yet but I can only say that if you have a passion you have to follow it, you have to try and never give up because it's something you do for yourself. Love and listen to yourself, always!
What can we expect from you in 2020?
I hope to continue creating "wearable art" and gain a little more time to dedicate to it. There are many ongoing projects and I can't wait to find out where they will take me.
Expect colour and paint dirty hands and glasses full of brushes, Wasabi Custom is coming!